The Charmers....

The woman buying innner wear from Hooked, is a vivacious woman who is between the age range of 24 years to 30 years. For her, who insists on being unique. She is aspiring for comfort, confidence and novelty in her second skin.

• Demographics: She lives in Bengalooru, Karnataka and she is a editor cum fashion journalist for Cosmopolitan magazine . She earns Rs.50,000 to Rs 75,000 monthly.
• Psycho graphics:She likes to enjoy a social life. She is an avid traveller who likes enjoy new environments and collect souvenirs.As every girl does, she likes to shop!
  She is experimental, fun loving, street smart,agile,perceptive and suave. She carries herself confidently. She loves to read books especially classics, enjoys cooking and like to try new cuisines. Her current favourites are Mexican cuisine and sea food. She likes romantic comedies in English movies. Her favourites in music are country music and the 60s bands.
• Daily activity: As she is living alone in a flat, she cooks for herself and does her own housekeeping. She spends most of her day in the office and finds time for her friends twice or thrice a week. Her weekends are spent on travelling or on office parties. She finds it difficult to take out time for her hobbies.
• Shopping:She buys products from brands like FabIndia, United Colors of Benetton, Rocky S, Van Heusen, Inc.5, catwalk, Levis among others. For lingerie, she prefers brands like Triumph, Enamor and Etam. She purchases lingerie for occasions like weddings, parties, daily wear. She would go for shopping with her friend or her partner. Her purchase decisions are affected by their aesthetic sense or their emotional or financial aspects. She goes shopping with her friends or partner to high street shops, shopping complexes, and street shopping.
• Reference group: She aspires to be very successful and be a role model for others!
• Peer group: Colleagues from office, friends from college, friend of friends
• Our product will help her be comfortable through out the day. Our product will give her the confidence and comfort of what she is wearing inside and in turn give her the confidence of what she wears outside. Our services will help her to overcome her apprehensions regarding health issues.